"Damn Mexico, I love you: A story of love and dedication to the heart of Mexico"
Fifteen years ago, a young French couple arrived in Mexico eager to explore new adventures and experiences. Their fate led them to a charming town called Sayulita, on Mexico's Pacific coast. Here, they fell in love not only with each other, but also with the cultural richness and beauty of this fascinating country (and most of all, with tacos!).
In their quest to stay and contribute to the community that welcomed them with open arms, they decided to open a store called "Revolución del Sueño" (Dream Revolution). Their vision was to create products that captured the essence of Mexico, but with a touch of modernity, and, most importantly, that were locally made.
The road wasn't easy. The language barrier and the struggle to promote the "MADE IN MEXICO" label became daily challenges. However, with tenacity and passion, they began persuading local businesses to join their cause and produce unique products. The constant struggle to meet deadlines and maintain the quality standards they envisioned kept them busy for years.
After a decade of working together, the couple went their separate ways. However, the creator decided to stay in Mexico, weathering the adversities so as not to abandon her team and those who had placed their trust in her. At a crucial moment in her life, while drawing and reflecting on everything she had experienced in the last twelve years, thinking that she was still there fighting alone in such a difficult time, the phrase that defines her love and dedication to the country emerged: "Damn Mexico, I love you."
Life in Mexico has been a challenge, but despite all the difficulties, she chooses to keep creating, drawing inspiration from the richness and diversity of this beautiful country. "Pinche México te amo" is more than a brand; it's a declaration of love and a tribute to the determination of a passionate spirit that has found its inspiration in Mexico.
The designer has decided to change the name of her shop and embark on a new chapter in her life, this time alone but surrounded by extraordinary people. The spirit remains the same: to strive to produce locally made products inspired by Mexico, with the goal of showing the world that this country can be truly creative and innovative.
"Damn Mexico, I love you." Laetitia
Despite our best efforts, some products cannot be manufactured entirely in Mexico. However, we always strive to prioritize Mexican companies whenever possible.